The problem
There are a lot of good independent clothing brands out there. Some are small studios run by two or three people. Some are home businesses that started with one sewing machine. Most of them sell the same way: one drop at a time, on Instagram or Facebook. That works for the brand’s existing followers. For everyone else, shopping looked something like this:- You follow dozens of pages and hope you see the post before the piece sells out.
- You message each brand to ask the price, which sizes are left, and whether they deliver to you. Then you wait for a reply.
- You guess how the piece will look on you, because all you have is a flat photo or a shoot with a model who looks nothing like you.
- You guess your size too, because a “medium” at one brand is a “large” at the next.
- You pay each brand separately, often by sending money first, and wait for separate parcels that arrive on different days.
- If something goes wrong, you’re back in the DMs, hoping someone answers.
What Outfiqe is
Outfiqe is a fashion discovery platform. It’s one place where you can see what people are really wearing, get ideas for your next outfit, and buy the exact pieces from the brands that made them. We don’t make the clothes, and we don’t hold stock. Brands sell their own pieces at their own prices. We look after everything around the sale:- the shop, search and the feed where you find things
- taking payment, whether you pay online or in cash at the door
- collecting the order from each brand
- checking every piece at our hub before it reaches you
- packing your order and handing it to a delivery partner
- refunds and support if anything goes wrong
Look first, then shop
Most online stores start with a search box. You have to know what you want before you can find it. Outfiqe starts with people instead. Real people, who we call muses, post photos of what they actually wear and tag every piece in the photo. You scroll through those looks, spot an outfit you like, tap the tag on the jacket, and you’re on that exact jacket with its price, sizes and brand. You don’t have to buy anything. Plenty of people open Outfiqe just to see what’s trending this week, save a few ideas, and get on with their day. That’s fine. When you’re ready to buy, everything you saved is waiting for you.Who it’s for
Outfiqe is built around three groups of people. Each one gets something different out of it.Shoppers
Explore looks, find your size, and buy from many brands in one cart.
Muses
Share your outfits, tag the pieces, and earn when a look leads to a sale.
Brands
List for free, get seen on real people, and hand your orders to our riders.
How it all connects
Follow one order, step by step.
Shoppers
Anyone who likes clothes. You might be hunting for something specific for a wedding or a festival, or just scrolling for ideas on a slow evening. On Outfiqe you can see pieces on real people, check which size will fit you, buy from several brands in one go, and follow the whole order from one page.Muses
People with a good eye for style. You don’t need a huge following. If you enjoy putting outfits together and sharing them, you can apply to become a muse. Once approved, you post looks, tag the Outfiqe pieces you’re wearing, and earn a commission whenever someone buys because of you. You never hold stock or deal with delivery.Brands
Clothing labels of any size. You keep making and pricing your clothes. We put them in front of shoppers who may never have found your page, show them on real people through muse looks, collect ready orders from your door, and deal with payment, delivery and refunds.What makes it different
You see the fit before you pay. Pieces show up on real people in everyday settings, not only on a hanger or in a studio. Reviews come only from people who actually received the item, so you’re not reading made-up praise. Real help with sizing. An “L” at one brand can be an “XL” at another, so we don’t trust the label. Brands give each size a height and weight range. Tell us your height and weight once, and we suggest the size most likely to fit you on each product, and show you everything that should fit. One cart, one parcel. Add pieces from as many brands as you like and check out once. For most brands, we collect everything, check it, and send it to you as a single parcel. Pay the way you’re used to. Pay in cash when the parcel arrives, or pay online at checkout. You see every fee before you place the order. We sort out problems. If a piece can’t be supplied, fails our check, or gets lost on the way, we refund you. You don’t have to chase a brand for it. Your taste can earn you money. If someone buys a piece because of your look, you get a share of that sale, tracked for you down to the order. Brands only pay when they sell. Listing is free. There’s no paying for visibility. We take a commission on completed sales, and that’s it.What each side gets
How we keep it trustworthy
A marketplace only works if people can trust what they see. So a few things always happen, no matter who you are:- Every brand is reviewed by our team before it can sell.
- Every new product is checked before it goes live.
- Every muse is approved before they can post looks that earn.
- Brands approve tags on their own products, so the piece you tap is the piece in the photo.
- Only real buyers can review, so every review carries a verified purchase badge.
- Every piece is checked at our hub before it’s sent to you.
Where to next
How Outfiqe works
The journey for shoppers, muses and brands, step by step.
Everything you can do
What shoppers, muses and brands can do on Outfiqe.